Point Group, through its expert business units and expertise in strategy, creative, shopper marketing, POSM, print optimisation and outsourcing, and our team of data science and analytics experts and various digital and bespoke technology products, has supported many businesses in their journeys to rethinking where they invest their marketing budgets.
Due to the renewed urgency of our clients to be able to better engage with their customers in new and innovative ways, we have been uniquely positioned to support our clients on this journey.
In recent years, we’ve encountered many clients who are keen to embrace new ways of working to transform the way they do business through marketing, but are hampered by traditional thinking within their organisations.
Our aim is to highlight some of these issues, and forge a path forward to changing organisational mindsets, positioning marketing as a critical business function, built on long-term and short-term thinking.
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